At the heart of DS-Verse is a unique storytelling experience tracing the journey of DS Group since its founding. By scanning a QR code on their smartphones and pointing their devices towards the sky, users can enter an augmented reality universe where constellations serve as gateways to different chapters of the Group’s history. Each constellation opens stories about the Founders, the Group’s philosophy, key milestones, brands and businesses, as well as its CSR and sustainability initiatives and the impact created in communities.
The DS-Verse captures DS Group’s transformation from its humble beginning in Chandni Chowk to its evolution into one of India’s leading FMCG companies. The experience traces its founding philosophy, courage to create and enduring commitment to building businesses that have redefined categories and touched lives since 1929.
The interactive experience pays homage to DS Group Founders Shri Dharampalji and Shri Satyapalji and the legacy they created. It brings together images, videos and digital content, allowing audiences to discover how a simple beginning evolved into a diversified enterprise, how a philosophy became a way of doing business, how brands redefined categories and how the Group’s growth has remained connected with a commitment to communities and a more sustainable future.
Built as a browser-based WebAR experience, DS-Verse can be accessed through compatible smartphones and browsers without requiring a separate app download.
Speaking on the launch, Mr. Sachin Sharma, Sr. General Manager, Corporate Marketing, DS Group, said, “Founders’ Day is a moment to celebrate the philosophy, courage and entrepreneurial spirit of our Founders, Shri Dharampalji and Shri Satyapalji, whose journey began in Chandni Chowk and laid the foundation for what DS Group has emerged today. As we mark our 97th Founders’ Day, we wanted to pay homage to that legacy in a way that brings our story alive for today’s audiences and inspires generations to come. DS-Verse celebrates where we come from while reminding us that the journey is far from over.”
DS-Verse has been designed as a permanent digital property of DS Group, with plans to continuously build on the experience through new content and stories. It will allow audiences to revisit the Group’s journey beyond the Founders’ Day celebrations and discover how its founding philosophy continues to shape its future.
With DS-Verse, DS Group brings its legacy into an interactive experience, placing its story, values, brands, businesses and impact together under one sky while carrying forward the spirit of its Founders with the belief that the possibilities ahead are limitless.
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth.
The Group has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, Le Marche, Birthright, LuvIt, Chingles, Golmol and Namah are some of the leading brands the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0.
The DS Headquarters has also received LEED Zero Carbon Certification from the USGBC. DS Group has aligned its financial performance with global ESG priorities through the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.
DS-Verse brings together DS Group’s history, philosophy, brands, businesses, sustainability efforts and community impact in a permanent digital experience, extending the 97th Founders’ Day celebration into an ongoing platform for audiences to explore the Group’s journey.
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